Deep Dives
Codec vs Container vs Wrapper
A little deep dive to make you the most sophisticated person on set.
Deep Dives
LUT vs CDL vs CST — A Deep Dive
In this one, we're deep diving a couple of technical colorist terms so you know how to properly ask for a teal and orange look.
Deep Dives
What is Bitrate? A deep dive.
300 megabits per a second sounds like a lot. But what is bitrate, really? And why does it matter? Let’s learn.
Production
The Rise of the Near-Live Commercial Content
There’s a different kind of deadline now. We’re not talking about a recap or a glossy case study; we’re talking about near-live commercial content—clips, cutdowns, sponsor spots, and micro-ads that publish during the event, while the moments still live.