Directors
Most ads fight for attention by cutting faster. A few now fight harder by refusing to cut at all. The clutter of micro-edits Open your phone and scrub through a dozen verticals: smash cuts, caption stutters, audio jumps. It used to be that the key to grabbing a doom scroller&
Pre-Production
The purpose of the final briefing meeting with clients is two fold: it is your final opportunity to get them to sign off on everything you need for the shoot, and is your final guide for the shoot.
Pre-Production
A pretty room can still ruin your day. Don't let a pretty location seduce you; a good scout is where you break the spell and look for trouble. The goal of the scout is to find all your future problems. Let's dive on the art of locking a location, and what you need to do.
Freelancing & Business
Bidding. It's the only way we get jobs, yet without a proper system, it can become the main way we lose them.
Production
The extra take often protects egos more than footage. It’s not always important to the work, so when do we do it and when do we say no?
Pre-Production
Brands went clean and glossy for a decade. Then the pendulum swung. Texture came back. Grain came back. The “dirty” frame—the one with breath and bite—started showing up...again.