Production
The Power of B-Roll: Creative & Strategic Uses You’re Overlooking in Brand Films
Hero shots get all the attention. They’re storyboarded, pre-lit, approved by the agency, and often eat half the schedule. But B-roll is the glue.
Production
Muslin vs Magic Cloth: Practically
What's the difference between Muslin & Magic Cloth?
Sound
Room Tone: You Need It (And How to Capture It Right)
Room tone is probably one of the most underrated moments on set. This one is for the sound folks.
Production
Coffee Line Ethics: Who Deserves First Pour
Nobody writes a coffee policy, but every set has one.
Production
The Rise of the Near-Live Commercial Content
There’s a different kind of deadline now. We’re not talking about a recap or a glossy case study; we’re talking about near-live commercial content—clips, cutdowns, sponsor spots, and micro-ads that publish during the event, while the moments still live.
Production
How to navigate "client takes" as a director.
The extra take often protects egos more than footage. It’s not always important to the work, so when do we do it and when do we say no?